I’ve been at this social media marketing and pr a few years now, yet there are still times when I long for a quick fix, a universal panacea - an answer to all my problems.
Because, as I am sure you know, each social media project raises new issues and problems. This is not a one size fits all kind of game. Some clients need a dynamic Facebook presence while others are going to thrive on LinkedIn AND the landscape of social media itself keeps changing.
So every so often I go trawling the internet for answers. God what a frustrating business that can be! It seems that everyone today has become a how-to merchant and a ninja monger. At best you will find straight forward tech advice, at worst you will find badly spelled cut and paste jobs masquerading as top advice. It makes me wonder who I was taking advice from when I used to suck up all this stuff years ago.
Well it’s good to know that there are still some reliable refuges. Again and again I come back to The Social Media Examiner for a huge range of articles pitched at varying levels. I would also take a look at Social Media Today which aggregates thousands of articles from around the web and Hub Spot for a trawl through the archives. Next time you are stuck, try these resources and you are bound to find something of relevance.
What I’ve found is that even if you can’t locate the exact answer you’re looking for, you can get enough information here to set the brain ticking over and with a little thought, trial, error and effort the solution will come to you. Either that or you need to get a man/woman in!