Susan Boyle and the Disney Factor

’There is happiness out there for everyone who dares to dream’

In 11 words, sensation of the decade, Susan Boyle summed up why she has been so successful in such a short time. With sales of her album topping  three million  around the world, picking apart that success has got to be of interest not just to her fans but to marketeers, PRs and anyone who ever hoped to sell us anything.

I want to argue that it’s not the elusive ‘ X’ Factor that put  Susan Boyle on top, but the Disney Factor, that’s where her story gets it power.

A few days ago I went to see a preview of the new Disney feature film ‘The Princess and the frog.’ It’s about a hard-working black waitress from a poor district of New Orleans. She has big plans for success but she has forgotten how to dream. Sure she works hard but when it comes to wishing on that star, she can’t bring herself to do it. The film teaches her that man can not live by hard work alone and eventually she comes to realise the value of ‘wishing on a star’ and her dreams do come true.

If as a world we have forgotten about the magic of our wishes Susan Boyle never did and she has been rewarded with success and riches beyond her wildest dreams. Now she has the adoration of a world that wants to believe. Her child-like qualities make me think of Peter Pan, another day dream-believer who never wanted to grow up.

All the time we are able to dream our dreams we are open to the message of those who might be able to fulfill them. Dreamers make great customers and Susan Boyle is great product.

Work hard she seems to say, but don’t forget it is never too late to dream the dream.

Now that’s a comforting thought. Or is it ?

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