Tips To Build Firm Foundations For Social Media Success

Today I’ve been working with a great group of business people who want to use the benefits of social media to build their enterprises.

It reminded me how exciting it is, getting involved in social media for the first time.

When I started out with Twitter, I remember logging in with a racing heart to see who was following me. It seemed as though the world was wide open  and anything could happen.

And it has!

I have met some great people who I am now working with, others who I have collaborated with, but never met and I have learned from social media experts I didn’t even know existed.

If you are just starting out, create a firm foundation for this kind of social media success, by following these tips.

  • Make a note of what you are hoping to achieve with social media. Do you want to meet potential sponsors, clients or mentors? Are you hoping to link up with people in your area or does your business work across international boundaries? Refer to this to keep you on track when you forget what the hell it is you are supposed to be doing!
  • Set yourself some basic goals that you will be able to meet. e.g. Make two new online friends a day. Post two tweets a day. Ask for one new connection on LinkedIn every week. Join a group and post in it.
  • Once you are meeting your basic goals on a regular basis, step out of your comfort zone with something new e.g. Answer a question posed by a stranger. Ask a question. Send an @message on Twitter to someone you want to talk to. Start a discussion thread in a group on Facebook or LinkedIn. You don’t have to do all of them!
  • When you are ready, post a link to something you have written, an essay or blog that people may find useful. Hand over your knowledge and expertise; your generosity will be rewarded.
  • Monitor your activity. Are you engaging, friendly and useful with promotion low down in the mix?  Would you follow you? Read your last five posts to find out.

I hope these are useful suggestions. Let me know how you get on.


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