I have some ground breaking advice.
If you are going to advertise for help with your Social Media Marketing know enough about the subject to work out if you’re hiring the right person.
I wrote this yesterday before I saw all the hoo ha over at Danny Brown’s blog about how to tell whether someone is a social media expert or not. There’s quite a row going on because the measures of SM expertise laid out by Chris Kieff in his blog have been deemed to be a bit random – how many followers does a real expert have? How many recommendations on LinkedIn before you feel you are in safe hands?.
Well before I even read Danny Brown’s blog I was working on a very simple idea based on experience.
Once you decide to hire someone to take your social media marketing to the next level please do this one thing, check to see which of your job applicants have followed you on Twitter.
I reckon you could clear out half the field in five minutes using this method.
If you haven’t checked to see how social media savvy your candidates are, how can you possibly rely on them to be your SM representative in the future? If checking out your website and following you on Twitter weren’t their first actions when they saw the job advert then they probably aren’t as passionate about social media as they say they are.
After that you might want to see if they have also commented on your company blog, re-tweeted your content or made any attempt to engage with you on social media at all, because if they haven’t, what are they doing applying for this kind of work?
So please – if you want to make sure you hire the real deal, find out enough about it to ask the right questions and then start by asking every single candidate whether they follow you on Twitter – and if not, why?