I love Twitter and have spent a lot of time using it and I’m pretty confident about what is best practice. But Facebook – now that’s a different matter.
Until recently I was using Facebook purely for personal and social interactions – we all need some personal space don’t we? But now I’ve been asked by a client to work with them on Facebook and the issues this has thrown up are both interesting and challenging. So I thought I’d throw a few questions out there to see what the collective wisdom might be.
- Sharing information on social media has first and foremost to be relevant, useful and interesting – if it promotes your brand as well, then that’s great but we want to build communities that share, not dumb audiences to preach to. Given that, when is it acceptable to post a purely promotional link onto someone elses page?
Several people I have already spoken to reckon it is rather rude to muscle in on someone’s page unless you had been specifically asked to or had asked permission first. Others think it’s fair game. Personally I would want to look at the page as a whole and see if anyone had done this in the recent past – otherwise your promotional blurb is going to stick out like a sore thumb!
Having said that I think it is fine to go to your or your client’s news stream and comment on any of the posts you find there. It may be a friendly supportive thumbs up or it might be a comment that serves to add to the discussion while also subtly promoting your client. That’s where the skill comes in – that’s the fun bit!
- How often should you put up new material to get the most out of your posts?
Some say once a week – others say once a day but it strikes me that there is a danger of sabotaging your own creativity if you push your own posts down the list too quickly. I would advise trying to space out your posts evenly over time, whether that is over a week or a day and stick to it. Fans who grow to love your genius will come to expect a certain posting frequency and you don’t want to disappoint but which frequency is ideal?
- What is the best way to get new Likes?
So much has been written about this that I am only going to pose one question here – is it really annoying to ask people to like your business page or is this the one true way? How may times is enough and how many too much?
So, lots to get your teeth into there – I look forward to your wisdom!